About Us
Jennifer Lee (aka Kirbie) is a two-time cookbook author and creator of Kirbie’s Cravings.
Kirbie’s Cravings is a food blog based in San Diego sharing simple and easy recipes with minimal ingredients, ranging from healthy to indulgent. We also occasionally share travel and dining out experiences.
More About Kirbie
I grew up surrounded by wonderful food and people who have a passion for food. Some of my fondest childhood memories are eating and trying new food with my grandparents. My mom is also an amazing cook. In high school my friends gave me the nickname “Kirbie” because I am constantly eating and always hungry.
I started this blog in 2009 because I needed a creative outlet to relieve the stress from my day job. I had always wanted to be a writer and I loved food, so this seemed like a fun way to explore both passions.
I never expected my little hobby to grow to what it is today.
More About the Blog
This website includes hundreds of recipes, many with minimal ingredients. The recipes range from healthy to indulgent.
Most Popular Recipe Categories
Dining Out and Travel
All dining out experiences are categorized by city and cuisine. I also have a general San Diego guide where I list my current favorites.
When I first started Kirbie’s Cravings, the blog was more of an online journal chronicling all of my dining out experiences. However in the last few years, the focus has shifted more towards sharing and creating recipes. I still love dining out, but just like I only share my best recipes, I only want to highlight restaurants that get me excited. I also share a lot more of my dining out adventures on my Instagram stories with highlights saved to my profile page.
Kirbie’s Cravings Team
Until very recently, Jennifer was handling all the different aspects of the blog. Last year, we expanded the team to include a few food experts to help create, develop, and test recipes. Nearly all new recipes are tested between 5-7 times on average before being shared on the website. In addition, they are tested by 1-2 other team members using different brands and different kitchen equipment to help assure quality assurance.
Working with Kirbie’s Cravings
We’re open to a limited number of new partnerships. Find more about our policies on the Work with me! page. You can also use the contact form to request a media kit.
In the Press
Kirbie’s Cravings has been featured in online and print publications including Buzzfeed, Huffington Post, Fox News, Cosmopolitan and more. Jennifer has also made radio and television appearances and done live cooking demonstrations. See the complete list of press features on our press page.
COOKBOOKS
Jennifer is the author of 5-Minute Mug Cakes*, featuring nearly 100 individual serving cakes that can be cooked in the microwave and ready in 5 minutes. The cookbook has been translated into 5 languages and sold in 8 countries.
Author of Dump Cakes from Scratch*, featuring nearly 100 recipes where you simply “dump” in the ingredients, spread in the pan, and bake!
