There’s a lot of cupcake bakeries that have popped up in the last few years, but Sprinkles has the distinction of being the very first cupcake bakery that launched the cupcake craze.

Since I have a such a sweet tooth, I’ve wanted to try Sprinkles for a long time, but with no locations nearby, I haven’t had a chance. When Sprinkles announced over the summer that they were opening up a store in San Diego, I was beyond ecstatic. I stalked followed the process quite closely. After some delays, they finally announced a firm opening date: January 13th.

I didn’t go to the opening day, but I heard it was crazy. There were more than a hundred people in line before the store opened at 9 am. Since then, the lines have been steady.

This weekend, BF agreed to pick me up some cupcakes. I gave him a list of four I wanted to try. But he came back with 10! What a sweetheart. I think he realized how long I have been waiting for Sprinkles to open, but 10 was more than even gluttonous me could have wished for.

The first one I had to try of course was the red velvet, which is their most popular flavor and one of my favorite cupcake flavors. The cupcake was very tender and moist with a perfect balance of red velvet flavors. I did find that the frosting was far too sweet. I’m not a big fan of frosting to begin with, and the cream cheese frosting was definitely on the high end of the sweet scale as frostings go. I wish the cupcake had more cake and a less frosting.

Next I sampled the coconut. The coconut was not quite as tender as the red velvet, but was still pretty soft. The coconut flavor was light and blended with vanilla. I liked that it didn’t taste heavy of coconut extract. Again, I found the frosting to be too sweet and scraped most of it off.

Next I sampled the dark chocolate with chocolate frosting. This cake was very tender and moist as well, just like the red velvet. The chocolate flavor wasn’t too intense, but it was still tasty. The frosting contained bittersweet chocolate, so it wasn’t as sweet as the other frostings.

The german chocolate is their current new flavor, available for a limited time only. It is a chocolate cupcake topped with a sticky frosting of caramel, pecans and coconut. I found the frosting much too sweet and while it is reminiscent of a german chocolate cake, I also didn’t like how messy this one was to eat.

The final cupcake was a black and white.  A dark chocolate cupcake with vanilla frosting. It was basically the other dark chocolate one I ate with a vanilla frosting instead.

The other cupcakes were doubles of these five. As BF explained it, that way I could eat some right away and photo some later, which I thought was a very considerate gesture.

There were other flavors available that day as well we didn’t try. Sprinkles offers quite a few flavors, some which are staples every day and some which are only offered on certain days. You can view their calendar of flavors online.

Beginning Monday January 17th, you can also preorder online, which will hopefully cut out the long wait time.

So did the cupcakes live up to the hype? I feel kind of torn. On the positive, I really enjoy their cupcakes. Each was is moist and tender with a great flavor. They might not be the best thing I’ve ever tasted, but the cupcakes are pretty good. However, I definitely would not wait an hour in line for these cupcakes. Also at $3.50 a pop, I think these are a bit pricey (but to be fair $3.50 is about average for what other places charge for cupcakes as well).

I recently sampled the Sprinkles red velvet mix, and it tasted just like the cupcake I got from the bakery. So it is cheaper to just buy the mix ($14 for a can which makes about one dozen, which is pricey but cheaper than getting a dozen cupcakes from the bakery) and make my own, and in the future I’m probably going to be doing that a lot. The mix is available at their store and also at William Sonoma. However, if I’m in the area, or in the mood for just a single cupcake, and there is no long wait, I’d definitely come back and get one of these as a sweet treat.

I’ll definitely be back to try the other flavors, though next time I plan on trying preordering online.

8855 Villa La Jolla Dr
San Diego, CA 92037
(858) 457-3800

http://www.sprinkles.com/

   

14 Responses to “Sprinkles Cupcakes”

  1. Rosa — January 17, 2011 at 8:55 am

    My feeling mirror yours when I tried Sprinkles up in Palo Alto. They were very good cupcakes but the frosting was on the two-sweet side and they were also pricey. I want to try their pumpkin one!

    • Kirbie replied: — January 17th, 2011 @ 10:05 am

      Pumpkin is on my list too!

  2. Tasha — January 17, 2011 at 9:00 am

    I saw the line and ran the other way. I’m just glad I was still able to park to go to Whole Foods. Hopefully when the line dies down, I’ll get to give these cupcakes a taste.

    • Kirbie replied: — January 17th, 2011 @ 10:05 am

      I’m hoping the line dies down soon too. Maybe in a few weeks. Or you can try ordering online and picking them up!

  3. Marissa — January 17, 2011 at 9:09 am

    Hmmm, I’ve been curious about all the hype surrounding this place so thanks for the review! Have you tried Cupcakes Squared in Point Loma? I like some of their flavors. I’ve also heard good things about Cups La Jolla, and believe it or not the cupcakes at Burger Lounge are supposedly delicious as well!

    • Kirbie replied: — January 17th, 2011 @ 10:07 am

      No, both Cupcakes Squared and Cups La Jolla are on my list! I heard that burger lounge offers a good red velvet, but when I asked how much it was last time I was there, I believe it was $4 or $4.50, which I think is just way too much for a cupcake so I didn’t get it.

  4. Faye — January 17, 2011 at 10:41 am

    I was at the mall the same day as the soft opening (trying to watch a movie). We could not understand why, on this Sunday, the parking was packed and something seemed just ‘odd’. Well, wouldn’t ya know it, Sprinkles was there. I thought they were opening in UTC area? But we couldn’t believe the line! But we saw the owner in the front saying hi to ppl so I thought that was really nice of her.

    I wouldn’t stand in line either for that long. I like cupcakes. But like you, I’m not a fan of frosting so if you pretty much don’t like the frosting, then I think I pretty much won’t either? My buddy’s co-worker brought in dozen of Sprinkles cupcakes to the office the other day and he said that most ppl found them to be ‘nice and ok’. But not worth the wait in line.

    I still like my neighborhood cupcake place Haute Pink. Their chocolate frosting is the only frosting that I’ve ever enjoyed or eaten.

    Nice post!

    • Kirbie replied: — January 17th, 2011 @ 12:39 pm

      Yeah, you probably won’t like the frostings of these cupcakes. I had some Mission Minis when I was in SF and I actually ate all the frosting off those cupcakes, which I was surprised about. I haven’t tried Haute Pink. Will have to check it out!

  5. Sophie — January 17, 2011 at 10:51 am

    My friends live over there and they’ve been telling me the lines are very long. When I had sprinkles a long time I thought they were just ok and tad bit over-rated. Recently I had a delicious sour cream & blackberry cupcake now that’s cupcake to die for.

    • Kirbie replied: — January 17th, 2011 @ 12:40 pm

      I can see why Sprinkles became so successful because they make a good cupcake, but I think the popularity has gotten a bit out of control.

  6. Mary — January 17, 2011 at 11:34 am

    I’ve been wanting to go to a Sprinkles too for quite awhile. But since it just opened, I’m pretty wary about going over to a visit now. I have no desire to wait in a long line for a cupcake! I’ll probably visit in a bit when some of the hype has died down. Cups La Jolla is still on my “go-to” list as well!

    • Kirbie replied: — January 17th, 2011 @ 12:40 pm

      You can try ordering online. I’m curious as to when the lines will die down. Mm, I need to check out Cups!

  7. Roger — November 5, 2012 at 10:07 am

    “The other cupcakes were doubles of these five. As BF explained it, that way I could eat some right away and photo some later”

    Tip of the hat and a high-five to your BF.

    I agree about the pricing. $3.50 is steep for cupcakes and I’ve yet to have one (anywhere) that impresses me enough to say “yeah that was sooo worth the money”.

    • Kirbie replied: — November 5th, 2012 @ 10:39 am

      My love affair with Sprinkles has pretty much ended. Haha. I don’t mind eating them if someone gives it to me, but I don’t go and buy them. Also I’ve noticed that while they taste good when fresh baked, they already taste stale the next day. I don’t know why they turn stale so fast.

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