Kirbie's Cravings

Blueberry Boy Bait

Blueberry Boy Bait is a delicious blueberry cake that is similar to a coffee cake. It is light and moist with a simple cinnamon sugar topping. Learn how this blueberry cake got its name – it’s known to “hook” anyone who tries it!

photo of a slice of blueberry cake on a plate with a fork

In my blueberry baking frenzy this weekend, I came across this recipe for Blueberry Boy Bait from Browned Eyed Baker.

It’s like a coffee cake but is not as dense or sweet. It’s a great cake to serve with coffee or tea as an afternoon snack or as a dessert. You could also serve it for breakfast since it’s so similar to coffee cake.

If you’re like me you’re probably wondering, “why is it called blueberry boy bait?”. I thought the same thing when I first found the recipe and I really loved the story.

What is Blueberry Boy Bait?

I love desserts with an interesting name or story. Apparently, the recipe was entered into a Pillsbury Bake-off contest in 1954 by a 15-year-old girl. She named it blueberry boy bait because of the effect it had when boys ate it.  One bite and they were hooked! I wondered if the cake would have a similar effect on Boyfriend so I had to try it.

photo of a blueberry cake in a baking dish


  • All-purpose flour
  • Baking powder
  • Salt
  • Softened unsalted butter
  • Light brown sugar
  • Granulated sugar
  • Eggs
  • Whole milk
  • Blueberries
  • Granulated sugar
  • Ground cinnamon

How to Make It

There are two parts to this recipe: the cake and the topping. Both are very easy to make.

To make the batter, combine the dry ingredients in one bowl and cream the butter and sugar together in another before adding the eggs and milk. Then combine the two and, once combined, fold in the blueberries. Pour the batter into a greased 9×13” baking dish.

photo of the cake batter in a pan ready to be baked

The topping is very simple:

Scatter blueberries over the top of the batter and sprinkle the sugar and cinnamon in an even layer.

Bake the cake for 45 to 50 minutes at 350°F or until a toothpick comes out clean. Cool the cake in the pan. It can be served warm or at room temperature.

photo of a slice of blueberry cake

Storage Tips

You can store it at room temperature, but you can also freeze it for a few months. It makes a pretty big cake, so next time I might slice it and freeze the individual slices that way when I have a craving I can just thaw a few pieces at a time.

I really love the taste of the blueberries in the cake and the cinnamon sugar topping adds some sweetness and a nice texture. As far as Boyfriend, he liked the cake but I’m not sure it hooked him although he was already hooked!

blueberry cake on a plate

The cake definitely hooked me, though, and I would definitely make blueberry boy bait again – I think it would be great to take to a potluck because it has so many servings.

close-up photo of a slice of blueberry cake

More Recipes with Blueberries

I love baking with blueberries and have used them in lots of desserts so here are few more recipes you might like to try, too.

Blueberry Boy Bait

Servings: 1 (9x13-inch) cake
Prep Time: 15 minutes
Cook Time: 45 minutes
Total Time: 1 hour
Course: Dessert
Cuisine: American
This is an old recipe that was originally entered into a Pillsbury Bake-off contest in 1954 by a 15-year-old girl. It was named for the effect it had on boys when they ate it. One bite and they were hooked! This cake is great when you need dessert for a crowd.


For the Cake

  • 2 cups + 1 tsp all-purpose flour
  • 1 tbsp baking powder
  • 1 tsp table salt
  • 16 tbsp (2 sticks) unsalted butter, softened
  • 3/4 cup packed light brown sugar
  • 1/2 cup granulated sugar
  • 3 eggs
  • 1 cup whole milk
  • 1/2 cup blueberries

For the Topping

  • 1/2 cup blueberries
  • 1/4 cup granulated sugar
  • 1/2 tsp ground cinnamon


How to Make the Cake

  • Adjust the oven rack to middle position and heat oven to 350°F. Grease and flour a 13×9-inch baking pan.
  • Whisk 2 cups of flour, baking powder, and salt together in a medium bowl; set aside. With an electric mixer, beat the butter and sugars together on medium-high speed until fluffy, about 2 minutes.
  • Add eggs, one at a time, beating until just incorporated. Reduce speed to medium and beat in one-third of the flour mixture until incorporated; beat in half of the milk. Beat in half of the remaining flour mixture, then remaining milk, and finally remaining flour mixture.
  • Toss the blueberries with remaining 1 teaspoon flour. Using a rubber spatula, gently fold in blueberries. Spread the batter into the prepared pan.

How to Make the Topping

  • Scatter the blueberries over top of the batter. Stir the sugar and cinnamon together in a small bowl and sprinkle evenly over the batter.
  • Bake until toothpick inserted in center of cake comes out clean, 45 to 50 minutes. Cool in pan 20 minutes, then turn out and place on serving platter (topping side up). Serve warm or at room temperature. (Cake can be stored in an airtight container at room temperature for up to 3 days.)


Recipe source: Brown Eyed Baker

The nutrition information provided are only estimates based on an online nutritional calculator. I am not a certified nutritionist. Please consult a professional nutritionist or doctor for accurate information and any dietary restrictions and concerns you may have.

Did you make this recipe?I'd love to see it! Mention @KirbieCravings and tag #kirbiecravings!

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15 comments on “Blueberry Boy Bait”

  1. Haha that’s a cute story. But they do say the way to a man’s heart is through his stomach! And I must say this looks delicious! I especially love blueberries.

  2. wow my big mouth is watering now help me i need more of it now now

  3. I hope you enjoyed it! I love blueberry pancakes. Going to whip up some this weekend now that my new griddle is here.

  4. I saw this recipe and I HAD to make it! I love blueberries, but not by themselves – I make Blueberry Pancakes religiously. I used the whole pint of blueberries, I just couldn’t stop at a cup; the cake is in the oven right now and it’s all I can do to stay patient and wait for the timer to count down the last 20 minutes of baking time. Thanks for sharing this recipe, the cake hasn’t even come out of the oven and I’m already drooling!

  5. Your cake was so pretty too! Thanks so much for providing me with the recipe! Boyfriend didn’t say much about the cake, but he did eat almost the entire thing…heehee

  6. Your cake looks absolutely gorgeous! Love your photos. So glad you and your boyfriend enjoyed the cake! Hopefully it baited him 🙂

  7. That’s too bad you didn’t like yours.

  8. I tried this but it didn’t turn out so well for me… was kinda heavy… yours looks great though.

  9. The name was what really intrigued me.

  10. I enjoyed this cake a lot! Will definitely be making it again. Yours is pretty with the powdered sugar on top!

  11. It does look a bit like coffee cake!

  12. That IS a great name. I’m sure it baited your boyfriend, too. He just doesn’t want to admit it. 😉

  13. Hello! Isn’t this a delicious cake? I have been making it for twenty+ years. I posted the recipe here:
    Nice stopping by to visit with you!
    Kindly, ldh

  14. Before you mentioned about coffee cake, I saw the first photo and immediately thought of the famous blueberry coffee cake near where I used to live. 🙂

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